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Friday, 21 November 2008

Adsense & Asia

Ezine had a article claming Asian sites were developing a high amount of PPC because of cheap labour employed in their Tier 2/2 cities where unemployed youth are given a chance to make a few quid by clicking on Sites based on some promotions.

This story had not gone well with Google. The amount adsense pays to publishers is very much associated with how much advertisers are bidding for those terms.if advertisers don't care much for asian traffic and aren't trying to sell to them, then they will spend considerably less on advertising to them.and yes, for the most part, advertisers are more interested in traffic from english-speaking countries than asian countries.

Some say it depends on interior locations too. It also depends where in Asia the clicks are coming from. In China you would be lucky to get over 5 cents. There is a lot of click fraud in some Asian countries and this also has an impact.The other thing is many Asian countries are not accustomed to buying things on their credit card or signing up to stuff, so the conversion rates can be quite low.

Hope the situation oozes off, with Adsense Center Opeing in China.
According to Zhou Wenbiao, director for online sales and operations of Google (GOOG) Asia-Pacific, Google AdSense will launch an e-payment service for its Chinese publishers before the end of 2008.
Zhou refuses to reveal which company will become Google's partner to jointly offer the e-payment service in China and only says that the company will cooperate with the third-parties and banks to promote an e-payment service which is suitable for the Chinese local market.
Google AdSense mailed its payments to its Chinese publishers by check when it first entered the Chinese market three years ago and since 2007, it has been cooperating with Western Union and shortened the payment cycle from 60 days to seven days. If the e-payment method is launched, the period will be further shortened.
As an advertisement serving program run by Google, AdSense allows website owners to enroll in this program to enable text, image and video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis.

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